101 The basics of engaging, educating and entertaining blog visitors. By Peter Kotsinadelis
I once heard a photographer refer to blogging as “the icing on the cake.” After putting up a Web site, many
decide they also need a blog in order to
get personal with clients—yet many aren’t
sure how to get started. What should you
do, or in some cases not do, when it comes
to blogging? If you are considering a blog,
or have one that’s just not working for your
business, then this article is for you.
The word blog is a combination of two
words, Web and log. At its most basic, a
blog is nothing more than a chronological series of thoughts and conversations
for visitors to read. Most blog sites also
provide interaction among their readers by allowing them to post comments.
Blog subjects can be about anything,
but they should be interesting—and
have regular postings—in order maintain an audience.
For photographers, blogs are a means
to communicate, show their new work
immediately, and market their businesses.
Your blog can include events you photograph, instructions on how to light certain
subjects, equipment reviews, or anything
fun that lets readers know your personality. Because it’s a photography blog, it goes
without saying that you should include
quality images. Linking every blog post to
Facebook, Twitter, Tumblr, Google+ and
other social media sites will help you reach
Above: PhotographyBlogSites.com makes it
simple and easy to create and maintain a portfolio site.
Opposite page: Dawn and Bob Davis use their
blog to give potential clients an idea about their
personality and style—an important aspect for a
bride searching for a wedding photographer.