FROM THE CUBICLE
• Equip your studio with some new props, sets
and backdrops for high school seniors. Look for
the newest and freshest ideas. Pay attention to
the “in” colors and styles for the new year.
• Hit a workshop or two to refine your skills and
keep abreast of the latest in fashion and imaging.
• Find out what the school policy is for absences
for photographs. You will want a plan to accommodate daytime sessions as your evenings will
fill up quickly.
• Assemble your marketing plan and have it
ready to go before school starts. Once classes
begin, you will want to continually market even
while you are busy. If you wait until things slow
down, you’re already too late.
TWO TO REFINE
YOUR SKILLS AND
OF THE LATEST
IN FASHION AND
I also asked my friend Blair Phillips, who is
newer to the senior market, for his suggestions:
• Shoot some short, informative videos for marketing purposes that highlight all the key points
you would like to make. You can then send them
in emails as an easy way to get yourself in front
of potential clients.
• Work on some new sets and backgrounds.
Advertise that you have some fresh new ideas
and sets that are just in time for fall.
• Cross-promote with like-minded businesses
that seniors frequent and work towards trying to get some sample images made.
• Make sure the way you share your images with your clients is a great experience
by using customizable apps (one Blair likes is
Another photographer friend, Jen Basford,
is great at creating a really fun experience for
her clients, and her energy is unparalleled.
PHOTO © JEN BASFORD
Here are her tips:
• The key to bringing in seniors year round is
consistent marketing throughout the year.
• Instagram behind-the-scenes shots from your
summer senior sessions and make sure that
they show the full experience of the shoot. This
increases your audience and demand for your
business at the same time.
• Host a back-to-school kick-off bash using
your senior models. Hold it at your studio or
at a cool location, have your models do the
marketing and get creative!
These are all great tips, and I think Instagram
is one of our most underutilized social applications. We are photographers, and telling our
stories through photos has got to be our best
marketing partner out there! Hope you are all
habing a great summer, and I look forward to
seeing you in New York City for the PDN PhotoPlus Expo, October 23-26. We have a great
lineup for WPPI-U this year at PPE, as well as
some events planned around our 30th anniversary of the show! This is a great time to make
that trip you’ve been planning to the Big Apple.
his year is sure to be the best show yet! RF