MADE IT POSSIBLE
TO MOVE BEYOND
HANDING OVER A
CD OR DVD TO A
Animoto offers a selection of Pro templates that can be customized to produce
a distinctive and unique multimedia experience.
a couple or a high school senior before actually
sharing the stills can spur excitement not only
over the images but the actual video itself.
Though some photographers may offer the
video as a singular line item, others use the video
as an incentive to upgrade to picture packages,
thus increasing their revenue. The desire to have
and share such a video is often incentive enough
for some customers to increase their orders.
The Power of Sharing
The growth of fast-speed Internet and social-networking services has made it possible to
move beyond the business of simply handing
over a CD or DVD to a customer. Now, customers can receive the content via a flash drive or
through a file-sharing service and instantly share
the branded piece with their friends and family.
“We create our slideshow and then Animoto
provides us the ability to download it in resolu-
tions of 360p and up to 1080p for our clients,”
says Cincotta. “We provide this content on
thumb drives and we give clients two versions—
720p and 1080p. This allows them to watch the
slideshow in full HD on virtually any device and
they also have the ability to share this content
with their friends and family on any device.”
The ability to instantly share a multimedia piece
of stills, video and music is what makes the addition
of multimedia to a photographic business such a
valuable tool. Where a few years ago the viewing of
a video would be limited to how many people one
could seat on a couch, services such as Facebook,
Google+ and Vimeo allow customers to now share
the work with their network of friends and family.