FROM THE CUBICLE
I thought it fitting for my last article of the year to present
a recap of WPPI highlights—from the massive participation
in our members-only First and Second Half competitions
to our continued partnerships expanding our international reach
across the globe to the announcement of even more partnerships.
In early November, we announced the formation of a new group
named The Professional School and Sports Photographers International
(PSPI). This new association, led by a board of directors (members from
PSPA), will assist us in helping to educate our members on volume-based studios and become part of our conference offerings during
WPPI. We’ll also help this board of directors in keeping any important
legislation necessary regarding this business. This is new territory for us,
and I could not be more thrilled about it!
In September, we announced that every PHOTO+ Group
member would be entitled to a free Full Platform Pass (FPP) at
WPPI. This conference pass includes your choice of over 100
classes that in the past was valued at anywhere from $79-$399,
depending on when you purchased the pass. And hey, I admit it,
it did get confusing when we had early-bird specials, and then
other promo codes or deals to be found down the line. So for this
year, we decided to focus on engaging you with our brand and
giving you the best freaking deal we could. In other words, no more
marketing games, promo codes or giveaways—an FPP at WPPI is
now free with your $149.99 membership fee.
With so many new members (currently at over 7,000!) I’ve been
fielding a ton of questions regarding exactly what an FPP gets you. Here
are five things you may or may not have known (besides your choice of
over 100 classes in our conference):
1) THE UNIVERSITY OF PROFESSIONAL SCHOOL AND
With the formation of the PSPI joining the PHOTO+ Group, we
will be curating a full day of programming dedicated to this genre
(Saturday, March 5). From innovations in printing school packages
to protecting student data privacy, this full-day program is not to be
2) PRINT COMP
Live judging, taking place by division in eight different rooms,
might be one of the most overlooked events at WPPI each year
because you won’t find it in our registration process. I’m going to
work extra hard this year to let everyone know this live judging
is part of your benefit of the FPP, and a must-see! I promise you
this: if you carve out just an hour on either Saturday, March 5 or
Sunday, March 6, you will come away with your brain filled up with
knowledge and inspiration.
3) SUE BRYCE KEYNOTE
I’m absolutely bursting with excitement that Sue is preparing a
presentation like never before. Mark your calendars for the evening
of March 8—that’s when Sue will educate us on the science of in-person sales and how we can all improve our bottom line. She’s
been working one on one with photographers from around the
globe, and has taken it upon herself to “stop the madness,” as she
says, and help change our industry’s shoot and burn mentality.
We all know educating our clients on the importance and legacy
of print is not an easy task, and Sue’s keynote will help us all take
away ground-breaking ways of tactile in-person selling that has
emotional impact and instant buying power.
4) THE WORLD’S LARGEST TRADE SHOW
I was shocked last year when I met someone on the last day of
The Best Bang for Your Buck
TOP LEFT: Classes get up close and personal, with demos, models and step-by-steps. TOP RIGHT: Danny and Julia Dong nailed it in Print Comp last year.