of Your Business
In an ideal world, a professional photographer would probably spend all of his or her time shooting, but photography is a business after all. Keeping one’s studio organized and running efficiently takes
discipline, whether it’s for communicating with clients (ensuring
that you don’t double-book or drop the ball on follow-up tasks) or
keeping up with bookkeeping. Here, we present ten studio software
applications that will help you spend less time managing and more
time with a camera in hand.
By Theano Nikitas
programs can help
you run your business
A general business software tool designed for Mac, iPhone and iPad,
Daylite gives you access to your data on location and when you’re traveling. With version 4, the interface has been redesigned, features added and
performance enhanced. While Daylite is not photography-specific, its mail
assistant, task-oriented calendars and other features can be tailored to
your studio business.
What’s kind of cool is how the voice-based virtual assistant, Siri, is connected to Daylite, just as it is with iCal. Siri can pull contact information
from your Daylite database if you want to make a call or get an address,
add a task to your worklist, create and adjust appointments, and she will
tell you what your schedule is for the day. A Daylite license includes Daylite
for Mac, iPhone and iPad for one user ($280), Daylite Mail Assistant (DMA)
and Daylite Server. And, Daylite plays well with a number of other applications including MailChimp.
Price: $280/user; $180 upgrade/user; volume pricing available www.marketcircle.com/daylite
Above: Daylite can be tailored to fit any business, with features
like this multi-purpose calendar.
Rather than being a general business management software solution, Genbook is
designed as an online booking application. With Genbook, you can set up a complete
system for booking appointments on your website that not only displays when you’re
free but provides clients with instant confirmation. The appointments are synced with
your calendar so you always know what your schedule is via computer, or iOS and
Android mobile devices. Genbook also works well with social media, making it easy
to market your business. New to the application is the ability to create and market
special promotions. Members of your team can access their individual schedules with
a separate login, but you have access to everyone’s data so you can more easily track
your business visually or by using customer analytics. If you want to expand into online
bookings, Genbook deserves consideration.
Price: From $20/month www.genbook.com
Above: Genbook provides convenient online
booking for your clients, complete with confirmation,
as well as verified customer reviews.
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