| INSIDE WPPI 2014 |
Owner of wedding film studio, Penny-
lane Productions, Adam Forgione was
voted “one of the top event filmmakers
in the world” by EventDV Magazine
multiple years and is the recipient of
more than 30 state and international
filmmaking awards. In 2011, Canon
hired him to direct a promotional film
for CES in Las Vegas featuring DSLRs
in weddings. He has spoken at numerous CES and NAB shows for Canon
USA; WEVA (Wedding & Event Videographers Association), Masters In
Motion and InFocus events; and his
Pennylane Workshops tours.
What are your tips for those trying to grow their filmmaking
business or incorporate video into their repertoire?
You need patience. You may have to do the first few [films] very cheaply (or sometimes
free), but you need to look at this as an investment. Once you create something for your
portfolio to show, start building with fair prices because you need to prove yourself even
though you may feel you’re better than average. Once you see the demand, you can start to
adjust your prices. Don’t be surprised if this takes years at minimum.
Learn the fundamentals: framing, focus, exposure, stabilization, length of shots, understanding of sequences and understanding of storytelling.
What is one thing you’ve learned over the years in the filmmaking
business that has stuck with you?
Consistency will always keep you successful. Ray Kroc used this concept to create the biggest burger franchise in the world, McDonald’s.
Course: “Mastering Audio for Wedding Films, ” Tuesday, March 4, 8: 30 a.m.-10:00 a.m.
Overview: All aspects of capturing audio are covered in this class, including ceremony,
reception, preps, EQ, compression, field recorders, mics and more.
Compiled by Lindsay Comstock