Dave Williams’ love for filmmaking
began with a Super8 camera as a teen
in the 1970s, advancing to the role of
“family documentarian” when video
cameras became available in the early
1980s. Through his various careers—
computer programmer, paintball field
owner, copier salesman and pharmaceutical salesman—Williams often
incorporated video storytelling. His
first professional wedding job was
in 2001 when a pharmaceutical colleague asked him to shoot her wedding for $800. He spent the next two
weeks and $7,500 getting everything
he needed to shoot that first wedding.
He was hooked. Thirteen years later,
with the help of his wife and business
partner, Sheryl, CinemaCake Filmmakers now employs over a dozen
creative people and turns out wedding films, Bar and Bat Mitzvah films,
as well as commercial and corporate
films. Williams has trained hundreds
of filmmakers, covering topics including: Steadicam and Glidecam techniques, sales and marketing to the
wedding industry and managing multiple teams. CinemaCake’s awards include the WEVA Hall of Fame, the Bob
LeBar Vision Award, Three EventDV
Magazine Top 25 Awards and several GPVA Film Festival and Creative
Excellence Awards. Williams’ greatest impact to the industry has been
through three unique editing contests
that have helped many filmmakers
gain employment with CinemaCake
and start their own companies.
What are your tips for those trying to grow their filmmaking
Communicate with your clients: Answer the phone after the first ring and answer emails
within 24 hours; tell them if you are going to miss a deadline before they have to ask you
why it’s late.
What is one thing you’ve learned over the years in the filmmaking
Above all, take care of your clients with great customer service. Do that and your clients
will come back, they’ll tell others about their experience and they will become your best
sales tool. RF
Course: “Filmmaker’s Finishing School, ” Wednesday, March 5, 8: 30 a.m.-10:00 a.m.
Overview: This class covers the tenants of taking your filmmaking business to the next level:
Professionalism, building client relationships and becoming a leader in your market.