| INSIDE WPPI 2014 |
A sneak peek into three before-and-after, real-life shooting scenarios by
Grandmaster of WPPI and Nikon Ambassador Jerry Ghionis.
By Jerry Ghionis
Many photographers in today’s industry are guilty of overshooting and over zealously using Photoshop. How many times have you clicked the shutter on your camera and taken an image that you knew you were going to delete later?
How many times have you been lazy during a shoot and said to yourself, “I’ll fix it later
in Photoshop?” I have no problem with the use of Photoshop or other postproduction
software. After all, photographers rarely provide completely untouched proofs to their
clients. But I do take exception when photographers try to use postproduction to create
a beautiful image that could have been created in-camera.
Believe it or not, after 20 years, I still don’t know how to use Photoshop. I know the
basics and what is possible, but I have never retouched a single image personally. It is
my firm belief that a businessperson should work on his or her business more than in it.
Some might say that you are saving money by not paying someone else to do your post-processing for you, but I’m not making money while I’m sitting behind my computer.
How about the 30 to 40 hours a week you would have free to market your business
more effectively and be more profitable? Not being proficient in Photoshop has been a
blessing for me. I try to create in-camera what other photographers produce with post-production. This mentality has undoubtedly made me a better photographer. Think of
it as a singer who doesn’t rely on auto-tune; the way a singer uses his or her voice as an
instrument, I want to use my camera to create my art and then use postproduction to
Whether photographing a drop-dead gorgeous bride or a challenging subject or location, it is our job to bring out the best in any situation. On the following two pages are
before and after examples of how to think like MacGyver (if he were a photographer).