BLACK & WHITE
images tend to evoke a
presentation with a thin
black frame and simple
8-ply bevel cut rag mat.
The presentation supports
the imagery, and works in
most home decor.
Sepia images have an
inherent vintage feel and are
well-suited to an espresso
color wood frame in a slightly
ornate frame. A natural white,
8-ply bevel cut rag mat with
generous margins completes
the presentation with a
OLD WORLD PAINTERLY
A wide, ornate gold frame
complements the old-world style editing, with
antique gold fillet and
linen cloth matting as
This warm-tone natural
color image pairs well
with a traditional frame
profile for a timeless look
that can work in a wide
variety of home decor.
The tonality is in
keeping with the spirit of
childlike innocence; the
presentation, a white frame
in a traditional profile and
a distinctive debossed
panel float mount print with
deckled edges, supports
this delicate look.
For your fine-art offerings, you will want to narrow your frame choices to just a few profiles,
matched to the style of imagery you offer. Here are a handful of examples.
REASONS TO DELIVER
A backlit screen is no match for the power and refinement of a printed image.
Here are some thoughts on providing “ready-to-hang” personalized art that
can grace the walls of your customers' homes for generations to come.
1 Provide convenient full service.
With all-inclusive offerings, you supply
a valuable service to your customers from
initial consultation to image capture to
personalized fine art for their home. You
also save the customer time and effort while
providing a pleasurable and memorable
2 Stay in control of the artistic process.
You have spent years honing your craft
to deliver fabulous images—you will want to
be sure that they are displayed to their best
3 Add the extra “wow” factor.
Well-selected matting and framing
will take your photography to new levels
and delight your customers. The walls of
their homes become a mini showcase that
helps make them “brand ambassadors” for
your fine photography.
4 Set yourself apart from the competition.
Offering a Fine Art Line and delivering
your work as exquisite, ready-to-hang art
helps customers understand that you are
much more than just a photographer; you are
an artist working in the photographic medium
and providing a valuable service as a home
decor consultant, helping them beautify their
homes with timeless, personalized art.
5 Help consumers appreciate the value
of hiring a professional. These days, it
is important to provide distinctive products
and services that customers cannot easily
source and purchase for themselves.
Delivering matted/framed photographic art
from your well-selected vendors will set
your offerings apart from what is already
available to the consumer.
6 Add extra profit margin. By working
with a vendor that can supply full
services—from file editing to finished
presentation—you can simplify your workflow
and save time while easily adding a profit
channel. Limiting your offerings to only three
or four well-selected presentations will
streamline client decisions.