Rustic White
Robert and Tiffany Peterson, the husband-and-wife
team behind Rustic White Photography out of
Atlanta, Georgia, pride themselves on the myriad
personal touches they offer clients. They begin by
giving gifts as they get hired. As Robert says: “The
experience you give the client is just as important
as the images.”
The first thing a Rustic White client receives is a
welcome package, which includes a seven-page
catalogue printed on archive luster paper with
information about the team’s story, their collections,
prints and albums. Clients also receive a pair of
monogrammed coffee mugs with tea selections, which
the Petersons are currently in the process of replacing
with monogrammed ring boxes.
A few days after the wedding, a couple receives
a login to view their images on Pixieset, a cloud-based storage where they can view images as well
as share them with friends and family. All too aware
PICTURED: Robert and Tiffany Peterson
of Rustic White Photography know
that albums have stood the test of
time for newlyweds and families.
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Although a traditional album will never
go out of style, many top wedding and
portrait photographers have begun
presenting and packaging products
in a variety of ways—from different
printed materials, to customized drives,
lockets and monogrammed ring boxes.
Such merchandise not only allows
photographers to exercise their creativity
and grow their business, but it also helps
them respond to a rise in demand for new
technology. We hear from four studios on
implementing their personal touches.
