Amanda Holloway is an award-winning high
school senior photographer serving The
Woodlands and Greater Houston, Texas, as
well as an industry educator specializing
in straight-forward and detailed business
strategies and techniques.
î PAUL PRUITT
PLUS CLASS: WEDDING
PHOTOGRAPHER BASE CAMP
february 6, 10 a.m. - 4 p.m.
What would you say to a photographer
looking to start his or her own business?
PP: Identify the type of client you want to attract.
People typically are very congruent with their
lifestyle choices. Once you identify a niche,
you will begin to see buying trends and habits
within it. For example, there are probably
certain neighborhoods or general areas in your
marketplace that are known to have people
with more affluent spending habits. If this is
your target client, begin to understand their
patterns. Where do they work? What do they do
for leisure? Where do they go to school? If you
feel you are congruent with this type of client,
you can immerse yourself around the people,
places and things where these clients are found.
Clients normally do business with people they
like, know and trust.
If you had one month to do whatever you
wanted (nothing to do with photography),
what would you do?
PP: I would want to detach from the online/
social media world for a bit and travel abroad
with my fiancée. As a young adult, I took a trip
to Spain and recall talking to a few travelers
that were backpacking via the Eurotrain
for a month. They were experiencing so
many different destinations and taking so
many spontaneous adventures! That always
intrigued me, but I have yet to do it.
Paul Pruitt is a professional photographer
and educator who,with his fiancée Melissa
Escaro, runs PROFITographers, an online
community of over 10,000 photographers
that provides support and advice for
building a successful business.
î TYLER WIRKEN
PLUS CLASS: THE INS AND OUTS
OF DOCUMENTARY WEDDING
PHOTOGRAPHY, february 8, 8 a.m. - 2 p.m.
MASTER CLASS: MAKE PICTURES, NOT
JUST TAKE PICTURES—PERFECTING THE
CRAFT OF WHAT MAKES A PICTURE
WORK, february 9, 10: 30 a.m. - 12: 30 p.m.
What are some of the biggest challenges
facing wedding and portrait photographers
today? How can your presentations help?
TW: In my 14 years as a wedding
photographer, I have never seen the level
of talent in this industry as high as it is right
now. The pressure to stay competitive is
at an all-time high and, because of that,
morale seems to be at an all-time low. I
teach and mentor students worldwide
for The Wirkshop Series (wirkshopseries.
com), and it is amazing to see how much
the competitive landscape is affecting
photographers. It can be downright
debilitating for most folks.
The pressure to win the most contests,
for example, is fueling the mindset that
producing the same trendy images over
and over is the way to go when, in reality,
it is the opposite. People fall into a trap
of showing how clever they can be with
a camera but lose sight of what is truly
important. Photography should be about the
people we are documenting and not about
us. My presentation will help photographers
remember what is ultimately important—the
people we photograph.
If you were an animal, what would you be?
TW: That’s an easy one! I would be a dog.
More specifically, I would be my yellow
Labrador, Maggie. Her life is pretty dang
simple! She wakes up, gets her favorite
treat in the world, finds the perfect spot in
the sun to eat said perfect treat, and then
simply watches the world go by. A couple
of times throughout the day she’ll greet
the UPS man and get tummy scratches, and
then after a bit of dinner and another treat,
she goes to sleep on her own lounge chair.
Rinse and repeat!
Tyler Wirken began his photography
career shooting documentary photography
for newspapers. Today, as a wedding
photographer based out of Kansas City,
Missouri, he continues to use a similar style to
tell the story of a wedding day.
PHOTO © PAUL PRUIT T PHO TO © T YLER WIRKEN