MARKETING MAGIC YANECK AND SASHA WASIO
As professional photographers, it is
our job to capture the moments
ours clients hire us for. It is also our
job to create one-of-a-kind heirloom pieces
for them through archival quality prints.
These prints are meant to outlive your clients.
If you are not offering them, then you are
doing a big disservice both to your clients
and yourself. In 2017, 35 percent of our
WASIO Photography revenue came from
print products. Here are ten proven ways we
have generated more photography revenue
through fine-art print sales.
1 Educate the client from the first meeting. In this digital age, most
people are not familiar with photographic
prints. It’s important to educate your client
from the first meeting on all the ingredients
that make a print qualify as fine art. Discuss
with your clients the standard of papers and
inks that are used, including factors such as
longevity and archival quality. This will help
justify the price difference between a print
made by a photographic lab from around
the corner versus one from a high-end
2 Provide additional value by including artistic signature edits.
Create a name for the images that go
through additional editing that is specifically
for prints. Again, engrave in your client’s
mind that the final product is not an
electronic file but rather a beautifully printed
photograph. It’s important for the fine-art
prints to be different from the proof photos
that will be delivered to the client. We
recommend only offering the additional
editing for images that will go through the
fine-art printing process.
3 Schedule an in-person viewing session to see the photographs
together for the first time. Viewing photos
should be an experience of its own for your
clients. Create the right atmosphere for them
TEN TIPS TO FINE-ART PRINT SUCCESS
Advice for wedding and portrait photographers upping their revenue.
ABOVE: A WASIO signature edit from a wedding
day. OPPOSITE PAGE, BOTTOM: Fine-art prints can
also be presented in picture boxes like this
custom one from GraphiStudio. LAST PAGE: A
before (top) and after (bottom) signature edit.