PHOTO © JOS STUDIOS
PHOTO © BEAU & BELLE LONDON
Rf: How do you use your signature style to help
build and promote your brand?
LS: I tend to keep things simple yet consistent. I
have developed the style and look of my images
so that they are now recognizable, which in turn
is now synonymous with my branding. Using
this signature style to build and promote my
brand was a natural evolution that began when I
started entering awards and winning major titles.
I opened myself up to creating a series that has
since developed into its own brand, which has
given me a platform to grow and build my profile
and brand further.
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SHARRON GOODYEAR &
Rf: What’s one piece of portrait-making advice
for fellow photographers?
LS: Our advice would be to look for the light first,
then the backdrop, then concentrate on posing
and engaging with your subject. However, if there
is an absence of good light but you have a killer
backdrop, then you can experiment by adding your
own light source to create the look you are after.
JOS & TREE WOODSMITH
Rf: What’s the most challenging part about
connecting and communicating with clients, and
how do you overcome those challenges?
J&TW: While email and social media can be
"e;cient" marketing tactics, they aren't always
authentic. Our biggest challenge is getting past
all electronic mediums and inviting people to
meet with us in person. When someone inquires
with us online, we immediately call them on the
phone. We also send them a very specific set of
questions that helps us identify their characters.
Creating boundaries is also important. Time is
extremely valuable, so when we connect with
people, we cut to the chase by being very real in
what we say and how we listen. When we do this,
our clients reciprocate back in a similar manner.
We've been lucky.
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Advice from a few of our new instructors!