Alexander Ma, a self-taught filmmaker based in Los Angeles, California, and
founder of the wedding cinematography company AndHer Visuals, took First
Place in Wedding/Engagement Films and the Grand Award in the Filmmaking
Division at WPPI 2016. We recently chatted with Ma to find out what it takes
to make an impression with a wedding film at the competition level.
interview by stacey goldberg
Can you provide some
background on AndHer
Visuals? How do you pitch
Countless couples have told
us they booked us mainly
because of how much they
loved our vibe and energy
Our personalities aside, our videos are always very emotion-
driven. We want our couples to feel a certain way while watching
our videos. What differentiates us is that we deliver the experience.
SG: How did you meet the clients in the winning wedding video?
AM: Funny story! The couple, Brittany and Scott, actually reached out
to us last year while we were attending WPPI. We Skyped with them
the next day and the rest is history. We also booked four other couples
that week while we were in Vegas, so we feel like Vegas and WPPI is
our lucky place, especially since we won two awards this year!
SG: Outside of WPPI, how do you typically find new clients?
AM: Our first year in the business, our clients knew us through family
and friends. Currently, most of our clients are referrals from past
couples and other vendors, such as photographers and planners that
we’ve worked with. Occasionally we will get clients from Instagram and
other social media outlets reaching out to us, too.
SG: Once you’ve booked the client, what is the preparation like
before the big day?
AM: When it comes to the wedding day, organization is
everything. I like to web search the couple's venue beforehand so
we can get an idea of the type of environment we will be working
with. We also send our couples an in-depth questionnaire that
answers exactly everything we need to know to produce the best
results (some questions include “Are you writing your own vows?”
“Are you having a first look?” etc.)… It’s important to build that
relationship and trust prior to their wedding so the couples don’t
feel like they hired strangers to film their most intimate day.
SG: Can you describe what it was like on the actual wedding day?
Were there any unexpected challenges?
AM: In many cases, limited space and unusual venue setups are
our most common challenges at weddings. How we overcome
TIPS FROM AN