My college years unfolded during the early
‘80s, before the Internet really exploded, before
smartphones, and before personal relationships
and business decisions were documented in
Facebook status updates. Being social and
communicating with others took place the old fashioned way,
via written letters (yes, on paper!) and in-person encounters to
group gatherings and get-togethers. Fast-forward to the way
we learn and socialize these days, which changes faster than
you can post your latest selfie. So how do photographers stay
connected? This is our very first Social Issue, and we are excited
to explore how the industry expresses itself and networks.
On the following pages, we encourage you to trace with us the
evolution of social media, discover why photographers post
photos the way they do, find out if blogging is really right for
you, keep pace with the ever-changing social media algorithms
and peek inside the workings of experiential workshops. We
even have a handy cheat sheet to posting on four different
platforms that you can cut out and save.
So what are you waiting for? Go get social!
And go to rangefinderonline.com for more
tips and insights. Enjoy!
—jacqueline tobin, editor-in-chief
email@example.com | rangefinderonline.com
EDITOR-IN-CHIEF Jacqueline Tobin
FEATURES EDITOR Libby Peterson
SENIOR TECHNOLOGY EDITOR Greg Scoblete
ONLINE EDI TOR Stacey Goldberg
AR T DIRECTOR Kelly Holodak
GROUP PRODUCTION DIRECTOR Daniel Ryan
PRODUCTION MANAGER Gennie Kiuchi
CON TRIBUTING WRITERS
Lindsay Comstock, Jim Cornfield, Salvatore Dimino,
Jerry Ghionis, Rob Greer, Si Moore, Theano Nikitas,
Rockie Nolan, Stan Sholik, Aaron M. Arce Stark, Brienne Walsh
SENIOR VICE PRESIDENT
John McGeary (646) 668-3736
VICE PRESIDENT/PUBLISHER, PHOTO+
Lauren Wendle (646) 668-3762
Mark Brown (646) 668-3702
SHOW DIRECTOR, PHOTO+
Mike Gangel (646) 668-3717
SENIOR ACCOUNT EXECUTIVES
Jon McLoughlin (646) 668-3746
Lori Reale (858) 204-8956
ACCOUN T EXECU TIVES
Joseph Kowalsky (646) 668-3694
Dennis Tyhacz (646) 668-3779
For subscription information and customer service, call:
(866) 249-6122 or locally, (847)-504-8162
Rangefinder, PO Box 3601 Northbrook, IL 60065-3595
For list rental information contact:
Mike Gangel (646) 668-3717
OPERATIONS MANAGER Neeta Lakhani
A PUBLICATION OF
CHIEF EXECU TIVE OFFICER AND PRESIDEN T David Loechner
CHIEF FINANCIAL OFFICER AND TREASURER Philip Evans
CHIEF INFORMATION OFFICER Bill Charles
VICE PRESIDEN T, GENERAL COUNSEL AND SECRETARY David Gosling
SENIOR VICE PRESIDENT, OPERATIONS Lori Jenks
SENIOR VICE PRESIDENT, DIGI TAL Teresa Reilly
SENIOR VICE PRESIDENT, MARKETING SERVICES Joanne Wheatley
VICE PRESIDEN T, HUMAN RESOURCES Eileen Deady
VICE PRESIDEN T, CORPORATE OPERATIONS Denise Bashem
Rangefinder is a trademark owned exclusively by Emerald
Expositions, LLC Copyright © 2017 Emerald Expositions, LLC.
All rights reserved.
100 Broadway, 14th Floor,
New York, N Y 10005
PHOTOGRAPHER: Heidi Browne CAMERA: Canon 5D Mark III LENS: Sigma 35mm Art
EXPOSURE: f/2.8 at 1/3200 sec. ISO: 125 LIGHTING: Natural
LOCATION: Private home in Hollywood Hills, CA
ON THE COVER
Heidi Browne (of the wedding duo Forged in the
North) was channeling Julius Shulman’s 1960’s L.A.
work in shooting for Hollywood Closet Rentals,
owned by the stylist Roxy Ortiz. “We wanted all the
looks to pop with bright, bold colors,” so midday
light was ideal, says Browne, who worked with
Barberella Hair and the makeup artist Amber Bruehl.
“Roxy styled this particular look to be sexy, playful
and confident.” Model Kelsey Evenson pulled it off,
and embodied the “It” girl fit for our Social Issue.
Heidi and Ryan Browne paired with Lev Kuperman
(Rf 30 Rising Stars in 2015) on WRKSHP, an in-person learning experience for photographers.
Read about how people are building their “social
networks” like this, starting on page 54.
FROM THE EDITOR