52 RANGEFINDER JUNE 2017
To Blog or
Not to Blog
Blogging can make you “social,” but is it really necessary to elevate your
SEO rankings? As someone who used to blog but no longer does, let’s
look at both sides of the argument.
BY ROB GREER
Blogging is nothing new, especially for photographers. Almost every photographer’s website has one. And
many of my contemporaries create blog posts for every wedding, portrait session or event they photograph.
But I hated blogging. So, except for a few experimental SEO posts, I stopped blogging in 2012.
Surprisingly, my world didn’t crash and burn. In fact, my business thrives and I still rank on the first page of
Google for some of the most competitive photography-related keywords in my area. So, here’s my point:
You don’t have to blog to maintain a successful photography business or social network.
ALL PHOTOS ON SCREEN © ROB GREER