Nobody said it was easy, no one
It has to be profitable.
said it would be this hard,” as one
Coldplay song goes—they might as well have
been talking about pricing your wedding
photography business. Even photographers
who have been in the business for years still
tweak and fine-tune, particularly as technology
and market expectations change. But the
bottom line remains the same:
CRUNCH ALL YOUR NUMBERS
Camera costs, computers, hard drives, memory cards,
films, developing costs, post-production, advertising,
travel and time. Oh, and coffee. It all adds up. Only once
you know what each wedding will cost in its entirety can
you price your packages accordingly. And only then can
you think about offering your clients value for their hard-earned, wedding-stretched money.
The key to pricing packages is keeping things simple. Like
an extensive restaurant menu, too many choices can be
overwhelming for the client, and it may mean you’re pricing
an à la carte menu as all-you-can-eat buffet.
Break it down into digestible portions and come up with
two or three packages. Keep them clear and concise so
your client knows what they are getting for their money, and
keep the option of pre-wedding shoots or parent albums as
desirable add-ons, not tools a client may use to negotiate
the price down.
The pre-wedding shoot is a useful tool when it comes to upselling or sealing a deal on a
wedding you’d really like to photograph. We don’t include pre-wedding shoots as standard
in our packages as they take up valuable hours, and budget-savvy clients may use them as a
bargaining chip. If a couple really wants to get in front of the camera before their wedding
then they will pay for it, and if they don’t, you have saved yourself some time.
That said, while we don’t discount on wedding packages, if a client comes along who is
seeking one, and we’d really like their wedding in our portfolio, we may consider offering a
complimentary pre-wedding shoot anyway to secure the booking.