| ROUNDUP: SOCIAL MEDIA TOOLS |
By Harrison Jacobs
Seven essential social
and sharing tools
that will change your
Hootsuite has been around since 2008, so it
doesn’t exactly qualify as “new.” That said,
this is the tool that may make the biggest difference in your business workflow. Hootsuite
is the industry standard in social media management and will make being your own marketer a whole lot easier. It’s a dashboard that
allows photographers to manage all of their
social media profiles in one place—including
Twitter, Facebook, Google Plus, Wordpress,
Tumblr and Flickr—with some of the best organizational tools you can ask for.
The free version allows for five social media profiles and basic analytics, which may be enough
to get you started. If you decide to upgrade to pro ($8.99 per month), you can expect advanced
analytics, message scheduling, and the ability to manage up to 50 social media profiles.
Everyday it seems like a new product, app or social media service is being touted as “the next big thing.” But what is truly essential and what is irrel- evant? When there’s a limited amount of time to spend on the parts of your
business that don’t involve a camera, it helps to pay attention to tools that make
a tangible difference. We compiled a selection of tools, apps and services that we
think will have a real impact on your photography business. That means more exposure for your brand, more clients booked and more time spent doing what you
love: Shooting pictures.
>> SORTING THE SOCIAL MEDIA NOISE