To request more information see page 127
When it comes to market-
ing, information is power.
And when marketing on the
Internet, that information
is actually available to you.
Bitly is a link shortener that
takes your long, ugly
hyperlinks and shortens
them into easy-to-share
links—particularly useful when characters count on sites like Twitter.
However, the best reason to use a link shortener like Bitly is that it gives you detailed metrics on the effectiveness of your marketing campaigns. When you put your
links through the shortener, Bitly automatically tracks the number of clicks generated
by your link, where the clicks are coming from geographically, who else is sharing the
same content and on which social networks. It’s your own personal market research
division. The best part: It’s free.
Because mailing campaigns are becoming a
thing of the past, Facebook might be your fastest
way to attract new photo
clients. Being an effective
and popular Facebook
personality is a lot of work.
It requires a distinct voice, good content and knowledge of what works on the platform and what doesn’t. That’s why the free Post Planner is such an essential tool; it’s
a Facebook management application that you access from within Facebook. It helps
you plan and schedule posts so that your feed is always running even when you
are shooting. Those posts aren’t just for your status either; it allows you to schedule
postings to pages and groups as well. There are detailed statistics so you can figure
out what gets seen, what gets ignored and what doesn’t even make it into people’s
newsfeeds. Add in Post Planner’s content engine, which helps you generate shareable content and statuses that are proven to get traction, and you’ll have a powerful
Facebook presence in no time.
BECOME A LIGHT
•;Get access to the entire range of
•;Mount a softbox on your speedlight
and create a soft and flattering
•;Attach two speedlights and light up
an even larger softbox.
•;Slide and tilt the speedlights inside
the softbox to eliminate hotspots.
•;Tilt, rotate 360° and adjust the
softbox high wise on the fly.
•;Explore light shaping.
For more information go to
220 Park Avenue, Florham Park NJ 07932
PHONE (973) 822-1300, profoto.com/us