eautiful wedding pictures tell a couple’s love story, but photographer
Tara Welch has learned that the way
she presents images to her clients plays
a huge role in how they feel about them.
Welch moved into wedding photog-
raphy about five years ago after being
blown away by gorgeous photos taken at
a friend’s wedding. “It inspired me to do
weddings,” says the Austin, Texas-based
shooter. “I’d always known I wanted to
take photos but I didn’t know it could be
done like that.”
Welch has certainly achieved her goal
of producing beautiful wedding photogra-
phy; she was named one of Rangefinder’s
30 Rising Stars this year.
With around 30 weddings and 30 engagements on the books per year, Welch
needed a modern interface that would
make online proofing and purchasing
simple for her and her clients. She was
delighted when she heard about ShootProof—a service designed specifically
with wedding and portrait photographers
Welch uses ShootProof to display her
clients’ photos in online galleries, and she
loves the way they showcase her work.
“They are really beautiful,” says Welch,
modern look and feel.
Since ShootProof is integrated with
Adobe Lightroom, once she’s edited a
batch of photos, Welch can easily upload
them to her client galleries with one click.
She o;ers her clients the ability to download full-resolution files, and then ShootProof delivers them.
“It means I no longer have to send flash
drives to my clients,” Welch explains,
which saves her time in her workflow. Because there are several professional labs
partnered with the company, her clients
can easily place print orders through their
galleries and then Welch can send the
orders directly to ProDPI through ShootProof after she’s approved them.
Welch explains that because she can
email a gallery link to the bride and
groom, the family members, and the wedding guests all at once without copying
and pasting or handcrafting several hundred emails, she saves countless hours
of work. Plus, she’s able to view who’s
accessed the gallery, see what photos
they’ve favorited, and can send them follow-up emails right through the interface,
reminding them about deadlines or extending special o;ers.
The company also o;ers its photographers the ability to create mobile apps for
their clients. “I’m just experimenting with
the apps,” she says, but loves that her clients have their photos on their phones and
don’t even need the Internet to view them.
“It’s so much more personalized,” Welch
says. What particularly impressed Welch,
though, is that the apps are customized to
her brand, so her business and her work
are spread through word-of-mouth referrals from her current clients.
While Welch uses ShootProof’s largest monthly plan to support her quickly
growing business, she loves that there
are no commission fees taken from her
sales and is happy that photographers
can access all ShootProof has to o;er
regardless of what plan they’re in. “It’s
saved me a lot of money,“ she says, ”and
it’s saved me a lot of time, too.” For wedding photographers like Welch, ShootProof takes sharing and selling their images to an entirely new level.
AFTER THE BIG DAY
Why Rising Star Tara Welch Chooses ShootProof for Her Client Galleries
By Amanda Baltazar
ABOVE: Welch’s wedding photos displayed
on the ShootProof interface.