LAST OCTOBER, I
children from 100 families in
every state in America for my
"Future American President"
project. The Kickstarter-funded book, Future
Presidents, will be available this November.
The concept for this book was brought about
from a desire to inspire my stepson, Jayden.
It is my dream that this book will empower
children all over America—and throughout the
world—to believe they have the ability to do
anything, and become anyone they desire.
Before I started shooting this project, I
thought long and hard about how I wanted ev-
erything to look visually. The images were tak-
en in di;erent conditions, and keeping a con-
sistent look was important. Profoto is a trusted
brand used by the best photographers, and I
decided to use the Profoto Magnum reflector
on each shoot; I knew no matter how intense
the sun was, I could overpower it using the
Magnum. I always shot one stop over the sun-
light reading to give me rich colors and help
my subjects stand out from the environment.
In this image, my subject, Hazelynne, was
shy as first, but once I started talking to her
and boosting her confidence, she started to
shine. I loved creating this image because of
the impact it had on this little girl's life. She was
dealing with being bullied at school, but after
the photo shoot, her mother contacted me and
told me that her daughter was inspired and
discovered what she wants to do in life. She is
very excited for the book to come out, and I am
excited for the world to hear her voice.
LOOK AT THE DIRECTION
OF THE LIGHT FROM YOUR
I often see photographers try to set up the
light from the camera's point-of-view, but
you need to view (and read) the light from
the same direction your subject is in.
ALWAYS DO SEVERAL LIGHT
Don't become lazy and stay behind
METER YOUR DAYLIGHT BE;
FORE USING A STROBE LIGHT.
Remember, meters don't think, they
EXPERIMENT WITH DIFFER;
ENT LIGHT;SHAPING TOOLS.
When I want to show texture when
shooting fashion, I use the Magnum
Reflector because it gives a harder light
than say, a soft box. It gives a crisp look
and feel to the images as well.
Brought to you by
Matthew Jordan Smith uses the Profoto Magnum Reflector to Light
the Future Presidents of America.
HOW I GOT
INTO AN OPPORTUNITY TO
MAKE BEAUTIFUL IMAGES.