92 RANGEFINDER NOVEMBER 2014
A Little Gifting Goes a Long Way
BY THEANO NIKITAS
Ever wonder if giving gifts to your clients should be part of your business model? Here, we present
ten product options and real-life examples of how each item was used to help
photographers maintain and grow relationships with both current and potential clients.
Between texting, email and social media, our “snail mail”
mailboxes are often void of personal correspondence. But
wedding, portrait and lifestyle photographers John and Carli
Kiene (of inkedfingers) love to surprise their clients with a
hand-written thank-you note. “When Artifact Uprising first
started offering postcard packs (of 20 cards), we would
print an entire pack with the client’s shoot and gift that,”
Carli says, “however we’ve learned that not everyone is a
mail-sender, so now we send them a single postcard.” Often,
the photographers print two copies of the postcard, sending
one as a thank you and putting another in with the client’s
DVD and a note saying “sample card.”
AU’s postcards are 4. 5 x 6. 25 inches on 130-pound cover
stock of recycled paper. Up to 20 different images (one for
each card) can be ordered using one of AU’s designs, or you
can create your own.
Wedding and portrait photographer Elizabeth Messina has
“always been a gift-giver” in her personal life, so it was only
natural, she says, to make it part of her business model. Currently her favorite gifting product for clients (and friends) is
Artifact Uprising’s calendar.
Messina selects 12 of her favorite images and uploads them
to the AU site to order. “These are not only practical gifts,”
Messina explains, “but also a personalized piece of art.”
The calendars come with a handcrafted clipboard made
from reclaimed beetle pine wood, while a magnetic back
allows your clients to hang the calendar on the fridge, keep-
ing your work top of mind. You can start the calendar year
at any month and use a different image for each month.
Image size is 5 x 7 inches and the calendars are printed on
120-pound Mohawk Superfine Eggshell paper. Refill pages
are also available for the following year’s calendar.
PRICES: $29 (WITH CLIPBOARD); $10 (REFILL PAGES)