about top spots for engagement sessions
in your town or your favorite wedding
venues. Basically, write things related to
your location and think about what your
target audience is looking for.
8 BE MOBILE-FRIENDLY Over the years, I heard how mobile
marketing would be the next big thing,
but I was skeptical until now. When I
look at my stats, I see how many viewers are on smartphones and tablets,
which means my website must be
visually up to par for smartphone and
tablet users or they will leave ASAP
(indicating to Google that I am not a
good match for those so-called local
keywords for which I want a rank).
Most website providers have a mobile-friendly version of their templates,
so find out how you or they can utilize
this. If this scares you, hire someone
on a freelancer’s website like oDesk to
handle it for you. Remember that visitors know exactly where to go and get
the information they want.
Bonus Tip: Navigation is très im-portante for search engines and for
humans, so make sure your website’s
navigation is not made for photographers, but designed with your clients in
mind. I like to call this the 8-year-old
test: Take an 8-year-old and see if he or
she can navigate your website. If not,
you have changes to make!
9 OPTIMIZE YOUR PINTEREST BOARDS
Have you noticed that anything you
search for now has a Pinterest board?
That’s because it’s very rankable! By
now most photographers have a Pinterest account and have pinned something—some seem even too addicted.
Either way, have a Pinterest account
and do a Pinterest audit for your busi-
ness: Check that your profile is fully
filled out and add
tion in its descrip-
tion. Make boards
with town names if
you can. If you are
a senior portrait
make boards with
high school names,
thing about pinning your work
is the amount of
space you have to add text. So be descriptive with words and hashtags, stating your location and your desired keywords. Also, be creative with keywords.
For instance, if you are a wedding
photographer, instead of describing
the photo with just the couple’s name,
(“Abby & John’s wedding”), add words
that potential clients might be looking for in their online searches, such as
ideas, vintage centerpieces, inspiration,
tips, props, modern rustic wedding,
unique wedding colors, etc. Most photographers with Pinterest accounts are
not optimizing it for searches.
Bonus Tip: Rename your images right
in Lightroom with the desired keywords for your blog so that when you
pin something, it comes up in the image
title and even in Pinterest, saving you
some time. But remember not to rename them all the same thing, such as
City + the Type of Photography you do.
10 GET A YOUTUBE CHANNEL
YouTube is the second largest search
engine in the world, so the first step is
to sign up for a channel of your own
and fill out your bio with your location
information. Afterward, take all those
lovely photo slideshows you’ve made
and add them as a video in You Tube. I
you can upload the finished movie
directly to You Tube. Take advantage of
the video title as well as your descrip-
tion, adding location information and
the kind of photography you offer.
Bonus Tip: Always have a call to action in the description of your video.
Do you want viewers to check your
website? Sign up to your newsletter? To
become a fan of your Facebook Page?
Having an online presence is mandatory as a business owner, but getting
to know people face-to-face is also
necessary. Know your local florists, the
venues in your area, the boutique stores
in your location, those contributing to
your community and the schools you
want to target (for senior photos). Once
you build more local relationships, you
will form a fan base and group who will
want to promote each other online.
Feuza Reis is a Myrtle Beach wedding
photographer and blogger. She’s also
the founder of Get Found With Fuse, an
SEO bootcamp and online workshop
platform for photographers.feuzareis.
com; getfoundwithfuse.com; facebook.
Above: A call to action in the description
of your You Tube videos should send viewers
back to your website.
get found online