BY FEUZA REIS
10 WAYS TO GET FOUND ONLINE
My first contact with search engine opti- mization (SEO) left me thrilled by the thought that a random stranger could
find my business online, contact me and book me.
But I also soon discovered that SEO was like an old
man’s country club: formal and full of rules. I puffed,
huffed, and twirled my hair until it formed a Shirley
Temple curl, but I stuck to it. I learned SEO as a very
hands-on, realistic, day-to-day approach, and then I
founded the Get Found With Fuse Program, a workshop teaching other photographers how to optimize
their websites for SEO.
Almost all of my 100-plus former bootcamp stu-
dents have one thing in common: they want to be
found locally or in a particular city. But how do you
rank locally and stand out? Especially when Google
only gives ten spots per page, and awards higher rank-
ings to the websites it thinks are the most appropriate
matches for each search term.
If someone in your local area is searching online for
a photographer, you want your business to show up
on page one or two; and if someone from out of town,
out of state, or out of the country is considering getting
married in your region, of course you want to show up
on that pretty little map that pops up first in the results.
We can rank in a few different ways, first with organic
results, which are the natural results generated for a
given search term. Also, we now have Google Plus, which
posts results on specific topics if you are listed with
Google, and the Map Results on Google Places. With all
those ranking possibilities in mind, here are ten ways I
suggest boosting local SEO and getting found online.
the how-to issue