HIGHER
Want to become a master of your social channels? Here’s a refresher on what’s what
in two of the biggest image-centric networking platforms in the world.
BY LINDSAY COMSTOCK, GREG SCOBLETE + BRIENNE WALSH
THE DE-SIMPLIFYING OF INSTAGRAM >>>>
Instagram’s triumph is, in part, the result of
keeping in step with new trends as they emerge.
Starting with Instagram Stories last summer,
the social network continually shifts to match
the needs of its users, adapting Facebook-like capabilities such as live video, business
profiles, album slideshows and a Pinterest-esque
functionality in Collections.
PH
OTO
S
TH
I
SPAGE
©
M
AYA
LO
RA
The photos throughout this story are
some of the best-performing images on
social media by the photographers who
contributed their thoughts here. Partly
because of the changes implemented
by Facebook and Instagram, these
photographers have used audience
engagement tracking to their benefit.
REACHING
THE
SOCIAL
ISSUE
GROUND
