Five wedding and portrait
photographers share the ways
they use Instagram to cater
to their varying audiences.
COMPILED BY LIBBY PETERSON
“My goal with Instagram is to be able to show that
I am more than just a wedding photographer. By
showing my family and my creative life as well as
wedding images mixed in, I am able to show potential
clients more of who I am as an individual. Showing
more than just weddings also gives me the freedom
to be more creative in what I am sharing. In terms of
the cohesion and the minimalist theme throughout my
account, I became very inspired by the simplicity and
beauty I was seeing in specific photos and have been
creating an entire account based on that. It happened
without me really even realizing it—I just started seeing
a pattern in what I was posting and what I was drawn
to, and that just happened to be minimalism. The
photos are mostly just for Instagram—it’s like my own
little creative playground!” | @jennifermoher
JENNIFER MOHER
HOW DO
YOU
POST?
THE
SOCIAL
ISSUE
“I only share my actual work in my feed—I
save the behind-the-scenes and more
personal stuff for my Instagram Stories.
Instagram has turned into a place of
engagement and education for me. Since
I’ve leaned toward the education side of the
industry, my following is largely made up
of photographers looking for tips, thoughts
and inspiration. I try my best to open up the
comments section as a place for education
because the whole thing would start to feel
pretty empty to me if it wasn’t able to be
an outlet for growth, both for me and my
followers.” | @bensasso
BEN SASSO
P
HOT
O
S©
JENNI
FE
RM
OH
ER
PHOTOS © BEN SASSO
