Rangefinder - June 2017

“Showing off my travels, hikes and what I love on Instagram alongside weddings has helped me connect with other likeminded people. This has been a huge way of getting destination weddings. I also think it’s more interesting to see bits of my story and personal life on Instagram, rather than just the photos I take when I’m ‘working.’ It’s really important to connect with my couples, and if they feel like they know me before even meeting me, that makes things a million times easier.”

@hartmanoutdoorphotography SHELLEY HARTMAN

“Potential clients often pigeonhole wedding photographers, which is why I was keen to separate my weddings from my commercial and editorial work.

My personal Instagram features some of my professional digital and film work, alongside iPhone shots of my day-to-day life. It’s eclectic, relaxed and reflects my life and personality as much as my photographic work. For weddings, I want to show a variety of our (my and my sister Kelly’s) best work on our Instagram page to attract the right clients and give a consistent body of work.

We have a very particular style, and a random snap of my coffee cup would be too jarring and off-topic. I prefer to carefully curate and present a cohesive portfolio that works for our brand.”

@carolinebriggsphoto @thetwinsweddings

“Honestly, I just started a separate account for my wedding work because I made a separate site for it as well. Since I shoot lifestyle and food photography and just a few weddings a year, I decided to treat it as two different businesses. I feel like clients that want to see wedding photos just want to see wedding photos.”