AS AN ARTIST, CONSIDER
THE PRODUCT YOU OFFER
AND THE EXTENT TO WHICH YOU
HONE YOUR CRAFT
We could lay out blog posts from much of the
industry as it stands currently, remove names,
and you almost wouldn’t be able to tell whose
is whose; linear editing with chronological
storytelling is the current climate. This is the
arena clients are peering into, and that’s
perfectly okay, but some of those clients are
waiting in earnest to have their breath taken
away through something different. It’s up to
us if we want to appeal to those people, or
take the safe route.
TELL CLIENTS WHO
YOU REALLY ARE…OR NOT
Don’t focus on being a “documenter” or
a “storyteller.” Don’t give yourself a label.
When we truly learn our craft, it becomes
evident just how different we can be if we
try. Switch up your storytelling, and bring
the non-linear into it. The cinema world
has been doing this for decades. Bring
an emblem into your brand’s logo that
isn’t a deer head (gasp). Draw your tonal
inspiration from what truly speaks to you, not
a Lightroom preset pack. The possibilities
within our craft and wells of inspiration
waiting to be tapped and applied to what
we’re doing are literally limitless.
EMBRACE YOUR
INNER QUIRKINESS
While advocacy for bizarre About page text
might be pushing the envelope a little
too far, there is a question worth asking:
What part of myself do I suppress in my
marketing that might instead be worth
celebrating more in what I produce? You
might just find that this filters out people
you wanted to filter out anyway, and draws
in those that you do want on a much
deeper level. Change and lift the industry.
But don’t talk about wanting to make
children cry. That’s just weird, man
